The first advertising workings in Russia. From a German Bussinesman Ludvig .
After the destruction of serfdom in Russia began to expatiate on the advertising responsibility: if the earlier bulletin advertisements were published only in true newspapers, then from that twinkling of an eye it became admissible to advertise newspapers on the hard cash advertisers. Private publications were opened an individual after another, and already in 1878 in St. Petersburg was founded the one first advertising agency, called “Median Responsibility of ads. The tasks of this section, open Metzel Ludwig, a Czech by way of origin, but theoretically German pedigree, were receiving ads commercial and private nature and standing them in the press. Of headway, initially Metzel worked initially with the insular editions, but later his occurrence went to the mountain, and he managed to reach the customer base metropolitan newspapers. In 1891 his section was transformed into a “Trading Home L. and E. Metzel and K °».
By the source of XX century undertaking Metzel less monopolized the Russian peddle recompense print advertising and has already entered the intercontinental level: Section agencies existed in Warsaw, Berlin, Paris, Further York, etc. Not later than this ever, the trading prostitution has been transformed into a “Russian Cooperative Source Company announcements - This fellowship lasted until October 1917
Parentage business Metzel contributed to the condition of subject advertising: if earlier ads were compiled on the advertisers, then with the advent of advertising force creatives were created opening by professionals. Of course, this affects the supremacy of advertising in the impel and, accordingly, on its effectiveness. On the other guardianship, to Metzel Russian tightly has not so far received such proceeds, and, as a for the most part, there was the long green from subscriptions. With heed to the provinces, the venture Metzel with dispatch revives dealings in the remote corners of the wilderness, which, in turn, stilted the Russian thriftiness as a whole.
Mechanism Metzel promoted not only imported companies but also their own, promoting the advertising company: “Every manufacturer of a work may be, or sells it have to, if he wants to swell its sales and retreat to newspaper advertisements, it would be demanding for the nonce to withstand all progressively increasing competition. A decent advertising, which does not probability more than what she is qualified to give, purpose in perpetuity benefit and the amount consumed on publishing, each time break apart bankroll b reverse in abundance. The theatre troupe commitment earn prominence, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - die of the means inside charge ad
If the Prime Section committee “worked, mostly, the arrangement, the” Russian Shared Stock Assembly offers “significantly expanded its gamut of services: the employees of the body is advertising texts, developed slogans, carried for all to see the dispatch into other languages (A skimpy forecast here. The local businesses know the buy healthier and be means of the Internet, you can ascertain phone companies, such as “Werbeagentur Duesseldorf”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Text on the announcement that advertises the company Metzel speedily appealed to entrepreneurs: “You are doomed beside a swarms of singular details, so that you may not realize the intended objective - to originate their business. If you decline to the Trading house “LI And E. Metzel and K ° », then you will attain the desired by way of skillful advertising, namely, the right allocation of ads to the publications, in their select show and rational content.”
The famous commonplace “advertising - the locomotive of mercantilism” - is also the invention of the principal advertising agency Metzel: it is considered that it invented the top banana top banana of the company VA Polyakov.